By Sheree Macaroni | Macaroni Homes | 229-563-3116

There’s a mistake that costs sellers more than almost any other — and it usually happens before they realize it.

Overpricing in the first two weeks.

In today’s market in Newnan, the first 14 days on market carry more weight than many sellers understand. That window is when buyer attention is highest, algorithms are most active, and perception is being formed quickly.

And once that perception shifts, it’s difficult to reverse.

The first two weeks set the tone

When a home launches correctly, it creates:

• Immediate visibility

• Strong showing flow

• Early feedback clarity

• Momentum

But when a home is introduced above its competitive range, buyers don’t usually react with negotiation. They react with silence.

They scroll past.
They wait.
They assume it will reduce.

That assumption changes everything.

What overpricing actually does

Overpricing doesn’t just test the market. It trains the market.

Buyers begin to view the property as:

• Aspirational rather than attainable

• Slightly out of alignment

• Something to revisit later

By the time a price reduction happens, the listing is no longer “new.” It’s been seen. Evaluated. Judged.

And that early burst of attention is gone.

This is something Sheree Macaroni with Macaroni Homes addresses directly with sellers before launch. The goal isn’t to price low — it’s to price aligned.

Aligned pricing invites action.

Testing pricing invites hesitation.

The compounding effect

Here’s the part many sellers don’t see:

• Fewer early showings mean fewer chances for emotional attachment

• Fewer early offers mean weaker negotiating leverage

• Longer days on market invite tougher buyer questions

The cost of correcting later is often greater than positioning correctly from day one.

Why this matters right now

Inventory shifts seasonally in the Newnan area. Buyer behavior shifts with interest rates and confidence. But one thing remains consistent: buyers respond strongest to homes that feel clearly positioned.

The first 14 days are not a trial run. They are the launch window.

And launches matter.

If you’re considering selling and want to understand where your home would realistically position in today’s market — before making a pricing decision — I’m happy to walk through it with you.